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Hi friends, if you haven’t met me yet, I’m Leslie, Owner & Director of Events & Design here at LHEvents. Let me just tell you that this blog has been on my heart and mind for a couple years now and I’m SO excited to finally jump into creating and fostering community and education for wedding planners.
As any businesswoman, I need something new and challenging to focus on. Fostering honest and open discussion about the in’s and out’s, hardships and joys of being a wedding planner is the perfect little leap of faith I need in this season of my business to keep thriving as an entrepreneur.
A little about myself….
I grew up in Houston, TX, graduated with a Journalism degree from the University of Oklahoma (Boomer Sooner!), married Beau, a Navy pilot, and have been working in the wedding industry since 2010. I am currently in the biggest transition period of my life, preparing for a move to Virginia as well as our first baby (currently taking advice on how to be a kickass boy mom) and fully invested in the growth of Leslie Herring Events. (I’ll share more about how I’m keeping my business thriving from several states away and with a long maternity leave in the near future). I’m an NIFJ (which basically means I’m a creative, passionate introvert), gluten-free foodie (Celiacs unite!), wine and coffee lover and travel-obsessed. I love sports, and my perfect day is a day at the beach with a good book (shout out to my girl Brene Brown! We totally don’t know each other, but I pretend we do). I put all of my hope in Jesus, as He continues to change my heart in extraordinary ways.
I love small businesses. The thought of taking a really good idea and creating something meaningful from it makes my heart beat. Many people have asked me over the years how I got started as a wedding planner. I never wanted to be a wedding planner, or really had interest in the wedding industry. To be honest, it kind of just fell in my lap. My goal was to be a magazine editor, and worked diligently at internships at prominent magazines (including The Knot) and upon graduation, I backed out of my dream of moving to New York and becoming an editor. Instead, I took yet another internship at a wedding planning firm. From there, I was hired as an associate planner for another planning company and eventually opened LHEvents in 2013. I had no idea what I was doing, and seven years later, I can just now say that I feel comfortable in my role was an expert planner.
I love the business of planning weddings because it’s so vague. I’m sure that doesn’t make sense to most of you, but the fact that there is no rule book, no set systems, no specific path to running a successful wedding planning business is frustrating and exciting, something I can’t imagine not being a part of. I’ve spent an enormous amount of time and money with mentors, on webinars, in conferences, etc. learning about what makes a wedding planner successful. What I’ve discovered (through many, many failures I might add) is that dedication, savviness, resilience, faith, connection and a crap-ton of hard work makes a wedding planner successful.
My goal for this blog is to curate and foster a community of wedding planners through positive, effective discussion and openness. Some initial topics I plan to discuss are below. Additionally, I’ll be doing some Instagram live videos through my personal account (@leslieherringcrabb) with other established planners to dig deep and gain a better understanding of these topics.
Thank you for diving into this first post and hearing what Wedding Biz Buzz is all about! Please send questions, comments, points of discussion, or an interest to be involved in our live videos to firstname.lastname@example.org.